How Did We Scale Daily Ad Spend from $2K to $10K While Maintaining Lead Quality?
How Did We Scale Daily Ad Spend from $2K to $10K While Maintaining Lead Quality?
The Problem
While the client was seeing positive outcomes with Meta ads, they were eager to expand further and enhance the return on investment for their existing Meta campaigns.
The Solution
I set up automated rules to pause creatives that exceeded the daily spending budget. We paired this with launching fresh and engaging content every week, all the while utilizing a farming strategy to identify and scale the best performing audience segments, maximizing campaign effectiveness.